# identity.md

## Organization Overview
- **Company Name:** CLEANO® INC
- **Mission:** To provide green, industrial-grade cleaner and degreaser products that replace harsh toxic chemicals, effectively melting grime, dirt, and grease while being safe for users.
- **Company Structure and Legal Entity:** Incorporated entity (CLEANO® INC).
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Lyle Smith: Co-founder (https://cleano.net/pages/about)
    - Steve Lach: Co-founder (https://cleano.net/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to developing effective, environmentally friendly, and user-safe industrial cleaning solutions, drawing on extensive experience in construction, aviation, and law enforcement.

## Operations & Structure
- **Business Model and Operational Approach:** Manufactures and sells industrial-grade cleaning and degreasing products, targeting aviation, industrial, and weapon industries. Operations appear to include direct sales and potentially e-commerce.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.